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About us

Our Mission

Our mission is to turn dental into a positive, joyful experience for patients, practices and distributors. That’s why we’ve created a vibrant range of products to make dental care a positive, joyful experience. Our high quality designs bring warmth and comfort to practices, helping patients relax and smile with confidence.

Our story

Founded in November 2010, Premium Plus UK Dental Supplies has grown to be a trusted provider of quality dental products in the UK and Europe. With roots deep in the dental industry, our journey began with extensive experience and expertise from Australia, where our founder advanced from early roles in dental supplies to managerial positions across prominent companies.

This background laid the foundation for establishing a European distribution office for Premium Plus products, joining a network of independently managed Premium Plus companies around the world.

Over the past 15 years, Premium Plus UK has been committed to building a strong retail market presence,

now proudly serving over 5,000 dental practices and professionals across the UK. 

Through dedication to quality and service, our team has built lasting relationships and trust with dental professionals
across the region.

Following Brexit in 2020, the company expanded to establish Premium Plus Poland, creating a resilient and highly successful enterprise that provides

a full range of dental supplies to wholesalers and dealers across Europe.

The story of Premium Plus UK and Premium Plus Poland is one of adaptability, resilience, and dedication. Together, these companies uphold the Premium Plus commitment to excellence in dental consumables, serving dental professionals with quality and reliability.

giving back

As we grow, our commitment to making a positive impact grows too.
From local communities to global initiatives, we’re honored to support meaningful
causes and look forward to expanding our contributions in the years to come.

Project Cebu

Premium Plus UK was honoured to support Project Cebu, a dental mission to the Philippines led by Rise Above Foundation Cebu and a dedicated team of dental professionals.

Over just 4.5 days, the team provided vital dental care to 435 patients, restoring 248 teeth, extracting 292, and performing prophy treatments for 182 patients.

Premium Plus UK was honoured to donate essential items for their mobile dental clinics — including syringe tips, applicator brushes, micro applicators, prophy cups, brushes, angles, etch tips, and bibs – all of which were put to excellent use during the mission.

The impact of this trip was clear in the smiles and heartfelt gratitude of the patients. We’re committed to giving back and supporting meaningful work that improves lives through better oral health.

A huge thank you to Rise Above Foundation and the amazing team behind this mission – we’re so grateful to have played a part in it.

ODL Dental

We’re proud to highlight our recent collaboration with ODL Dental, who carried out an inspiring charitable mission in Venezuela to deliver essential paediatric dental care.

With support from Premium Plus UK, ODL Dental were equipped with flowable composite, restorative materials, a range of dental instruments, and a wide selection of consumables, including masks and bibs. These resources played a key role in enabling the team to provide high-quality care in areas where access to dental treatment is limited.

Through this initiative, ODL Dental were able to: Deliver dozens of vital dental treatments, promote essential oral hygiene education and, distribute hundreds of oral hygiene kits to children in need

The impact of their work was felt across the community, bringing much-needed support and brighter smiles to those they helped.

We look forward to continuing our support for ODL Dental’s charitable projects and working together on future initiatives that make a real difference.

Smileawi

Smileawi is a Scottish charity founded in 2016 by Nigel and Vicky Milne of The Hollies Dental Practice in Dunoon, Scotland, dedicated to improving oral health in northern Malawi. Through free pain clinics, oral health education, and support for local dental professionals, Smileawi helps provide safe and essential dental care to rural communities across Malawi. Premium Plus UK is proud to have supported Smileawi and the incredible work they continue to do for people in need.

Project Nepal

Premium Plus UK was proud to support a recent volunteering initiative in Kathmandu, Nepal, by supplying essential dental products such as masks, toothbrushes, bibs, and models for oral hygiene education. Despite severe flooding and landslides that restricted access to outreach communities, our partner volunteer was able to work at a local dental hospital, providing oral health education and treatments to patients of all ages.

With limited resources, she supported the implementation of improved cross-infection control protocols and contributed to patient care alongside a dedicated local team. Our supplies helped the hospital staff continue their valuable work in both the clinic and the wider community. We are honoured to have played a small part in this effort and look forward to supporting similar initiatives in the future.

meet the team

At Premium Plus UK, we believe great products start with great people. Our team is made up of passionate individuals who care about quality, service, and making your experience with us as smooth as possible. 

Get to know the friendly faces behind the brand – we’re here to help your practice shine every day!

Rumer Burnett

Group COO

Rumer Burnett

Group COO

Rumer oversees the running of the whole Premium Plus Group, bringing over 10 years’ experience in the dental sector. She supports the sales, operations, and warehouse teams to ensure every area of the business runs efficiently, focusing on aligning strategy and teamwork across departments to deliver a consistent, high-quality experience for every customer. Her leadership and attention to detail help drive the company forward while keeping customers at the heart of everything we do.

Terrie Lockett

General Manager

Terrie Lockett

General Manager

Terrie is responsible for the overall leadership and performance of Premium Plus UK, overseeing all aspects of the business including sales, operations, purchasing & warehousing. With more than 16 years of operational leadership experience, she drives operational excellence and cross-functional collaboration to support the company’s continued growth. Passionate about developing people and building high-performing teams, she champions a culture of teamwork, communication, respect, and excellence. Ensuring the business operates efficiently, effectively, and as One Big Team.

Zoey Ware

Sales Manager

Zoey Ware

Sales Manager

With over 5 years’ experience in the dental industry, Zoey leads the Sales and Marketing team at Premium Plus UK. She ensures every customer enjoys a seamless and positive experience from first contact through to after-sales support, overseeing key accounts, marketing campaigns, and exhibitions with a clear focus on delivering value and care to dental professionals across the UK. Her organised, energetic approach keeps the team on track and ensures customers always receive prompt, friendly, and reliable service.

Emma Brice

Operational Support Executive

Emma Brice

Operational Support Executive

Emma is our Operational Support Executive and plays a vital role in supporting both our customers and the wider business. From assisting with customer enquiries and order processing to coordinating key operational tasks behind the scenes, she helps keep everything running smoothly and efficiently. With excellent product knowledge, a proactive approach, and a willingness to help wherever needed, Emma is a valued member of the team and an important part of the Premium Plus experience.

Carina Shaw

Customer Success Executive

Carina Shaw

Customer Success Executive

Carina is our Customer Success Executive and brings over 20 years of experience within the dental industry. With a background spanning clinical dentistry, product management, business development, and dental marketing, she is passionate about helping practices achieve their goals. Having supported hundreds of dental professionals across the UK, Carina combines industry expertise with a customer-first approach, ensuring every customer receives exceptional support and guidance from the Premium Plus UK team.

Vanessa Leidenz-Ortega

Customer Support Executive

Vanessa Leidenz-Ortega

Customer Support Executive

Vanessa is our Customer Support Executive and plays an essential role in supporting both our customers and accounts processes. From assisting with order enquiries and customer requests to managing payments, credits, and account queries, she ensures everything runs smoothly behind the scenes. Her friendly communication style, attention to detail, and commitment to excellent service mean customers and colleagues alike can rely on her to provide prompt, accurate support with a smile.

Peter Lawrence

Warehouse Manager

Peter Lawrence

Warehouse Manager

Pete oversees our busy warehouse operations, bringing 20 years’ experience in the warehouse management industry. He makes sure every order is picked, packed, and dispatched accurately and on time, leading with a hands-on approach and a strong sense of teamwork while keeping stock organised and logistics running like clockwork. His focus on efficiency ensures our customers always receive their orders quickly and reliably.

Irah Day

Warehouse Operative  

Irah Day

Warehouse Operative  

Irah is a valued member of the warehouse team, helping to keep stock organised and orders moving efficiently. Whether he’s preparing items for dispatch or restocking shelves, he ensures everything is handled with care and precision. His reliability and teamwork help keep operations running smoothly for our customers.

Sam Bray

Goods In/Out Operative

Sam Bray

Goods In/Out Operative

Sam keeps everything moving behind the scenes by managing incoming and outgoing goods. From checking supplier deliveries to preparing customer orders for dispatch, he ensures stock flows smoothly through the warehouse every day. His organisation and eye for detail help ensure customers receive the right products, right on time.